At Replai we are on a mission to support creative and growth teams in understanding what works (and what doesn’t!) about their video content. For the past few months we have been rapidly expanding our customer base and part of that process has been collecting feedback about how we can improve and add to our existing product to make it even more intuitive.
To that end, we are excited to announce the arrival of our latest premium platform release! We have been working hard to redesign one of the core features of our product – the dashboard. Having carefully listened to our users we believe that the new dashboard is easier to understand, offering clearer insights into how to improve your video content.
The new dashboard helps customers to quickly identify what is working in their video ads, which sections are performing best, and most importantly why they are effective. We have added key insights – highlights of specific elements in your videos (CTAs, characters, etc.) along with an impact rating. For busy creative teams it now takes a matter of seconds to look over Replai-driven recommendations and identify what to improve in your next creative concept.
Importantly, we also recognize that every business has its own priorities. Do you want to optimize for installs? Are you just looking for ROAS? The new dashboard lets you set up your own KPIs and then shows you how the components of your videos are performing to these goals. Replai then generates suggestions for iterations to optimize towards your desired key performance indicator. Quickly gather those suggestions into creative briefs that the design team can use to produce new creatives.
With our new dashboard, advertisers, creative teams and UA managers can fully utilize their creative video data rather than spending hours sifting through analytics. Because we believe data-driven creativity doesn’t have to be hard work.
Eager to get started? Reach out to your account manager to learn how you can get access.