The technology behind
AI powered video production
Computer vision, Generative AI and LLMs integrated in workflow.
Replai’s largest unique advantage is the data compounding
Replai has a own database of over $10 billion dollars of marketing adspend per year. That database is fully tagged, classified and is constantly growing with Replai’s own video production. It is therefore fed with new information from the market on a daily basis.
Such advantage allows Replai not only to understand the most efficient testing methods for video creatives but also to achieve repeatability in the process of training an AI to create a new top spender, especially in the app categories we dominate.
Our large language models are pioneering in the mobile advertising
Replai is an industry pioneer in building and using it’s own LLMs and RAG to access invaluable data insights from a huge database that is constantly growing over time.
Such processes allow the decisions for the videos to be taken and reinforced in a loop, that we proudly call: Replai data-to-ads.